November 9,2006

Ego-Lifestyle Introduces the Tulip Ego — Luxury Laptop to the U.S. Through Barneys New York

ego.jpgSAN FRANCISCO–(BUSINESS WIRE)–Dutch company, Ego Lifestyle, which specializes in the design, marketing and distribution of high-end luxury lifestyle consumer electronics is introducing their latest European-designed luxury laptop, the Tulip Ego at Barneys New York — the upscale luxury retailer who will be the first retailer in the U.S. to introduce the product. Barneys New York will feature the laptop and its fashion-forward interchangeable “skins” which are available now in a wide variety of designer fabrics and finishes, in their 2006 Holiday Catalog, on the Barneys New York website, and in four Barneys New York stores nationwide. Ego Lifestyle first introduced the Tulip Ego laptop during Milan’s Fashion Week in spring 2006, and the company has been taking orders ever since.

The elegant design of the Tulip Ego laptop with its round shapes and fashionable, interchangeable skins, marks the beginning of a new era in computer design. The ultimate in luxury laptops, the Tulip Ego is easily carried either on the shoulder or by hand with its rounded chrome handle. The Tulip Ego also features the world’s first hi-fashion interchangeable skin system. Available in different designer fabrics, finishes and colors, the skins can be changed anytime, anywhere using a customized USB-stick cap that comes with the laptop.

Tulip Ego features the most sophisticated design and technology available. It’s sleek and fast — with AMD Turion 64 Mobile Technology — and, provides optimum connectivity, function and style. In addition, it has an integrated webcam which enables photography, video, and instant videoconferencing; a keyboard with 15 dedicated keys, providing direct access to e-mail, IM, web browser, media-center, speech recognition, web cam, virus scan, and data back-up; and a state-of-the-art audio system with two microphones, doubling the capacity to capture and control audio for internet calls (VoIP) and voice recognition software.

“We are very pleased that the Tulip Ego laptop will be introduced to the U.S. market through Barneys New York,” said Ego Lifestyle Managing Director, Jeroen de Punder. “The Tulip Ego’s debut in Milan during Fashion Week was a resounding success. After the overwhelming response we received there, we know that there are enthusiastic, design conscious consumers who are ready for this product. We look forward to working with Barneys New York and reaching these customers in the U.S.”

The four stores where shoppers can try out the new Tulip Ego laptop, are Barneys New York (Madison Avenue & Sixty-First Street,) Beverly Hills (9570 Wilshire Blvd.,) Chicago (25 E. Oak St.,) and Dallas (8687 N. Central Expressway.) Retail price in U.S. dollars starts from $5,000. For more information about the Tulip Ego, visit the website at www.egolifestyle-us.com. [businesswire.com]